FOR IMMEDIATE RELEASE
Ride-on Receives 2016 Best of Vallejo Award
Vallejo Award Program Honors the Achievement
VALLEJO August 25, 2016 — Ride-on has been selected for the 2016 Best of Vallejo Award in the Motorcycle Dealers category by the Vallejo Award Program.
Each year, the Vallejo Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Vallejo area a great place to live, work and play.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2016 Vallejo Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Vallejo Award Program and data provided by third parties.
About Vallejo Award Program
The Vallejo Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Vallejo area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.
The Vallejo Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.
Two former Vallejo Harley guys open new bike shop just blocks away
For years, David Viratos and Steve “Hollywood” Goodwin have shared a love of motorcycles, long before they decided to open their motorcycle shop, Ride-On, LLC, in Vallejo.The two men said they worked together at the now-defunct Harley Davidson store before they were let go in a mass firing after the longtime owners retired and sold the business.
“When the new owners came in and fired the entire management team, Dave and I got together to talk,” said Goodwin, a Vallejo resident who, at 62, has been a motorcycle aficionado for 44 years. “It’s a good thing we’re not drinking men, or we might have wound up at Dumphy’s. But, as it was, we went to Starbucks instead, and discussed starting up our own deal.”
That was in 2009, less than a year after the Harley dealership sold. It went out of business last year.
than a year after the Harley dealership sold. It went out of business last year.Starting a business was harder, took longer and cost more than either man expected. It took eight or nine months to get all the paperwork in order, and Ride-On started with a small, by-appointment-only office on Lemon Street that was quickly outgrown, Goodwin said.
“We started out buying and selling bikes, but soon there was not enough room,” he said. “We had motorcycles in my garage, in Dave’s barn, in storage units. When someone wanted to see their motorcycle, we had to remember where it was.”
The building at Maine Street and Sonoma Boulevard became available only a couple of blocks from the old Harley shop which still stands empty, Goodwin said.
Half the building is leased to Rodriquez Automotive Repair, in a symbiotic relationship the men say is working well. Ride-On-Motorcycles has been open to the public since March, they said.The name, Ride-On-Motorcycles, grew out of Goodwin’s usual email sign-off, and has been incorporated into the firm’s logo. Ride-On-Motorcycles sells and repairs new and used motorcycles of several brands, makes and models. It’s a Cleveland Cyclewerks dealer and employs certified Harley Davidson technicians, Goodwin said.
Many of the men’s Harley Davidson clients have followed them to the new shop, they said. And being among few motorcycle repair shops in Solano County, the men find themselves very busy.
Plans are to expand from a two-lift shop to four, and business continues growing, Goodwin said.
A Sonoma resident, Viratos, 49, said he sold women’s shoes before getting into motorcycles 32 years ago. There’s no comparison, he said.
“I’ve built bikes from the frame up, I’ve done sales, I’ve done it all,” he said. “I love motorcycles, so I love being here.”
Buying his first bike after seeing “Easy Rider” at age 18, Goodwin, a married father of three, with four grandchildren and a great-grandchild, said riding has lost none of its luster over time.
“It’s the freedom, the serenity of being out there alone, wind in your hair, sun on your face,” Goodwin said. “It’s not about being wild. I was never wild. It’s calming, it relieves stress.”
Ride-On, LLC, 1416 Sonoma Blvd., can be reached at 647-RIDE (7433).
Contact staff writer Rachel Raskin-Zrihen at (707) 553-6824 or firstname.lastname@example.org. Follow her on Twitter at Rachelvth.